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The management of professional expenses is at the very heart of Etap-On-Line's business. Created in 1999 by Pierre Higelin and Pierre-Emmanuel Tetaz, the company developed a solution, available on the Internet (ASP mode) and on the Intranet, offering scalability and compatibility with all ERP solutions: ULYSSE Travel & Expenses. With more than 300,000 users in France and in Europe, EOL meets companies’ expectations: costs’ management is reduced by between 50 and 70%, the staff saves up to 2/3 of the time required to enter the data and the Travel policy is better managed. ULYSSE Travel & Expensesâ was chosen by famous SMBs and more than 11 companies included in the CAC 40 index.
good visibility in the specialised media (IT, business tourism) but a poor national press coverage (Business, National, Entreprises)
To optimise, at the national level, the visibility of a 40-people French company and of its niche market: the management of professional expenses.
- To capitalise on the innovating technological expertise and the growth of a company, in a dull context.
- To show the strategic stake of costs’ rationalisation in a difficult economic context.
- Focus on a PR action: the company’s increasing financial results.
National clippings: for instance, Les Echos, La Tribune, Le Figaro Entreprises, Management, BFM, Radio classique.
In the long term, a regular follow up by the journalists of this promising company with dedicated articles and an increased spontaneous consulting reflex regarding costs’ rationalisation.
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