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CUSTOMERS' NEW EXPECTATIONS


Today, companies do not only rely on PR agencies in order to develop close relationships with the media. They are more and more demanding as far as their PR partner’s qualities are concerned and look for PR teams to be able to:
. Work quickly, and fully use a durable methodology: « Thought / Action / Results »
. Suggest hook angles, prospective issues, event formats, tool ideas and deploy multi-tasking skills
. Listen, translate the client’s expectations into concrete proposals and anticipate their needs...
. Offer daily consulting
. Generate tangible value